The 2012 Fifty Quid Challenge - Cinnamon Edge’s name for the Towergate Accumulator Challenge – will launch at 6pm Tuesday 19 June and run through until the third week in September.

In brief:

1. Paul Whittaker, CEO of Towergate Insurance will present each participating business with a £50 note
2. Participating businesses will use the £50 to get as much ROI (return on investment) during the Challenge period
3. The monies raised will be presented to St Nicholas Hospice Care in Bury St Edmunds